Financial Advisers Prices in England — How Much Does It Cost? (2026)
UK price ranges for financial advisers, what affects costs, and expert tips to get the best deal.
Typical starting cost
£150/hr
Prices vary by location, complexity, and provider. See the full breakdown below.
| Service | Typical Price | Unit | Notes |
|---|---|---|---|
| Initial consultation (1 hour) | Free–£200 | per session | Many IFAs offer free initial meeting |
| Hourly advice fee | £150–£350 | per hour | — |
| One-off financial plan | £1,000–£3,500 | fixed | — |
| Annual management charge (% of assets) | 0.5–1.5% | per year | On £100k portfolio = £500–£1,500 |
| Pension transfer advice | £2,000–£5,000 | fixed | Or % of transfer value |
Regional price variation
Prices in London and the South East are typically 20–40% higher than the national average. Rates in the North of England, the Midlands, and Wales tend to be at the lower end of the ranges above.
What affects the cost of financial advisers?
- Adviser seniority and qualifications (Level 4 vs Chartered)
- Complexity of financial situation
- Ongoing vs one-off advice
- Firm size and overhead structure
- Fee model (hourly, fixed, % of assets)
How to get the best price for financial advisers
- 1Use the FCA register (register.fca.org.uk) to verify any adviser before meeting them
- 2Always ask whether the advice fee and any product commission are fully disclosed
- 3Robo-adviser platforms (e.g. Vanguard, Nutmeg) cost 0.15–0.75% pa for straightforward investment needs
- 4Check whether your employer provides free financial wellbeing sessions as a benefit
Financial Advisers prices by city
Frequently asked questions
How much does a financial adviser cost in the UK?
Financial adviser fees vary by service: hourly rates of £150–£350/hour, fixed plans of £1,000–£3,500, or ongoing annual charges of 0.5–1.5% of assets managed.
Do I need a financial adviser or a mortgage broker?
A mortgage broker specialises in mortgage products. A financial adviser (IFA) provides holistic advice covering investments, pensions, insurance, and tax planning. For a mortgage, use a broker; for overall wealth planning, use an IFA.
Is financial advice free?
Some IFAs offer a free initial consultation but all regulated advice has a cost — either a direct fee or commission built into a product. Since 2013 (RDR), IFAs cannot earn undisclosed commissions on investment products.
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