Financial Advisers Prices in London — How Much Does It Cost? (2026)
Local price ranges for financial advisers in London, including what affects costs and tips to get the best deal.
London pricing
London prices are typically 20–40% above the national average due to higher operating costs and demand. Budget accordingly when requesting quotes.
Always get at least 3 quotes from local providers before committing.
| Service | UK Typical Price | Unit | Notes |
|---|---|---|---|
| Initial consultation (1 hour) | Free–£200(+20–40% in London) | per session | Many IFAs offer free initial meeting |
| Hourly advice fee | £150–£350(+20–40% in London) | per hour | — |
| One-off financial plan | £1,000–£3,500(+20–40% in London) | fixed | — |
| Annual management charge (% of assets) | 0.5–1.5%(+20–40% in London) | per year | On £100k portfolio = £500–£1,500 |
| Pension transfer advice | £2,000–£5,000(+20–40% in London) | fixed | Or % of transfer value |
* London prices are 20–40% above the national average due to higher operating costs and demand. Add the indicated premium to estimate local costs.
What affects financial advisers prices in London?
- Adviser seniority and qualifications (Level 4 vs Chartered)
- Complexity of financial situation
- Ongoing vs one-off advice
- Firm size and overhead structure
- Fee model (hourly, fixed, % of assets)
How to get the best financial advisers price in London
- 1Use the FCA register (register.fca.org.uk) to verify any adviser before meeting them
- 2Always ask whether the advice fee and any product commission are fully disclosed
- 3Robo-adviser platforms (e.g. Vanguard, Nutmeg) cost 0.15–0.75% pa for straightforward investment needs
- 4Check whether your employer provides free financial wellbeing sessions as a benefit
Financial Advisers prices in other cities
Frequently asked questions
How much does a financial adviser cost in London?
Financial Advisers in London typically charge 20–40% above the national average due to higher operating costs and demand compared to the UK average. Financial adviser fees vary by service: hourly rates of £150–£350/hour, fixed plans of £1,000–£3,500, or ongoing annual charges of 0.5–1.5% of assets managed.
Do I need a financial adviser or a mortgage broker?
A mortgage broker specialises in mortgage products. A financial adviser (IFA) provides holistic advice covering investments, pensions, insurance, and tax planning. For a mortgage, use a broker; for overall wealth planning, use an IFA.
Is financial advice free?
Some IFAs offer a free initial consultation but all regulated advice has a cost — either a direct fee or commission built into a product. Since 2013 (RDR), IFAs cannot earn undisclosed commissions on investment products.
Find financial advisers in London
Compare verified local financial advisers, read reviews, and get free quotes on Yolist.
Find financial advisers in London